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The Project

Documentation page

On this section, you will find more information about our project's technical and financial needs, but also our ambitions.
You can also find our user's tests, wireframes, mockups and some additional resources.

Who we are:

 PetAdventure is a booking service designed for travellers who don't want to leave their pets behind during their holidays. We will suggest itineraries for pet owners. It is a free service for users, where you can book your next vacations.
It will provide all-inclusive services from plane booking to accommodations, all this pet-friendly. We target a large amount of customers as there are 63 millions of pets, only in France.
Our ambition is to make PetAdventure one of the leading online travel agencies (OTAs) that offer planning resources and booking capabilities for pet owners.

  • PetAdventure definition

    • What we need:

     To be more performant, we decided to use an online booking platform. We want to create our booking platfrom with Wix. We also intend to use the Application Programming Interfaces (API) of our partners, such as Airbnb, Tripadvisor and Airfrance. APIs are frequently used as a means of accessing or distributing Open Data. Our partners have a lot of data that would be very useful to us. Indeed, over the last few years, many humanities researchers have started to share their data on the web with APIs. As a result, there are a large number of valuable datasets available. To make our website performant, we need to collect the informations of our partners in their APIs. By accessing a wide range of large datasets, we could ensure the attractivity of our website and its rentability. For example we want to connect with Airbnb's API which would enable a real-time synchronization of our customer's booking informations between Airbnb and PetAdventure.

    Our revenues:

     An advertising business model:
    This revenue model is based on cost-per-click (CPC) advertisements that are displayed on the website. TripAdvisor uses the advertising business model as its predominant revenue stream. Advertisers pay TripAdvisor a fee when users click on a link and go to the advertiser’s page from the TripAdvisor website.

    An agency business model:
    The travel website acts as an intermediary between travelers and service providers, charging a commission on each transaction. The majority of Booking.com revenue comes from this business model. The company partners with hotels and lets them list their properties on the website. We decided to take 15% of comission on each booking of flight, accomodation, activites.

    Wireframe:

     This wireframe represents the beginning of our application. It is the result of our initial reflections on service and the shaping of its value proposition.
  • PetAdventure's wireframe

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    Mockup:

     This mockup represents our application as we want it to succeed. Sleek designs, intuitive links, it is designed as a simple tool with a clear scenario for its users.
  • PetAdventure's mockup

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    User tests:

     The first feedbacks about our application are encouraging! Our testers were seduced by the platform and interested in this service which they will use once completed!
  • PetAdventure user tests

    • Additionnal ressources and mindmaps:

     These mindmaps retrace our initial thoughts on the identified issue: allowing pet owners to travel with their furry friends.
  • Intro to Figma (video)
  • Intro to User testing (video)


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